COMMON CLIENT CONCERNS

questions | answers

 

01 | i don’t want anything fancy

Presentation matters and will continue to matter in the online space. A modern website needs to have a simple, beautiful interface that is easy to use and gorgeous to look at, whether you are a yoga instructor, an attorney, or a food photographer.

02 | i don’t want my website to look like a template

While it is true that Squarespace has a tightly curated library of templates to work with, the templates are there to act as a jumping-off point. Your website will be distinctive and beautifully branded, but maintains a familiar user experience.

03 | i may not have the right content

Having the right branding, imagery, and copy are prerequisites to creating a great website. I will make it easy for you to collect and create the best assets possible by giving you detailed instructions on what exactly you’ll need. I will guide you through the process.

04 | aren’t there free options?

Things are rarely as free as they first appear. Once you add in costs for hosting, domains, themes, apps, plugins, custom domains, and removing third-party ads, you’re looking at a price significantly higher than “free.” An advantage to using Squarespace is the ability to package domains, hosting, customer support, and continued improvements into a single monthly or annual payment.

05 | you are too expensive

You are making an investment in your brand and business. The type of well- executed website I help you create will provide a value that’s far greater than the upfront payment you’ll need to make.

06 | can I track metrics

It’s easy to add Google Analytics tracking to your website. Also the Squarespace Analytics App lets you use any mobile device to review site traffic, see the most popular content, and track how visitors find your site.

07 | can I preserve my seo?

If you arrive with strong search rankings for key pages or blog posts that you’d like to preserve, switching platforms may cause a temporary dip in established search ranking. With Squarespace, however, that dip can be significantly reduced.

First, Squarespace supports importing from most popular blogging platforms, letting you keep the types of content that often contributes the most to their SEO rankings.

Second, it’s easy to customize URLs so inbound links will continue to work.

Third, if some pages don’t migrate over to Squarespace, it’s simple to create redirects that preserve those pages’ SEO value.

08 | what if i want to leave squarespace

If for some reason you want to move your website to another platform down the line, Squarespace lets you export content quickly and easily.

09 | is there anything squarespace doesn’t do?

While Squarespace is robust and powerful, there are times that it isn’t the best fit for your needs. Squarespace isn’t currently built to support:

  • Recurring payments

  • Memberships, paywalls, or restricted content

    areas. (We do support customer accounts for

    Commerce.)

  • Anything that would necessitate integrating with

    a third-party API, other than integrations with our

    Orders API

  • Inventory management software or point of sale

    systems

  • Duplication of entire sites

10 | do i need an app?

The vast majority of app functionality you are likely to need can be built within a website, which will be accessed far more regularly than an app. Statistically, most people use only five apps. Having a mobile-friendly website that loads quickly and beautifully from a smartphone browser will meet your needs and save visitors the irritating step of stopping to download a new app.

11 | can’t i just have a facebook page?

Facebook is important and can drive traffic and sales, but it’s not a substitute for a website. Facebook is akin to having a booth at a farmer’s market—lots of foot traffic but the creative freedom is limited, the signal-to-noise ratio is low, and, at the end of the day, the visitors belong to the market itself.